Applied Business Economics
I taught this final-year module for BA Business Economics students at the University of Hull from 2013 to 2022.
Module description
This module covers several topics in applied economics. We begin by looking at strategies monopolies might use to increase their profits (price discrimination, versioning, bundling). Then we introduce imperfect competition (in particular the Bertrand model of price competition), and study the effects on price competition of product differentiation, imperfect information, and switching costs. After this we look at the effects of, and incentives for, various types of advertising under monopoly and price competition. Next we look at innovation and the effects of public policy (e.g. patents). Finally we study markets where the value of consuming a good or service depends on the number of other people consuming that good or service (e.g. the internet, Netflix, Microsoft Word). |
Topics
|
Lecture Notes
Parts of the lecture notes follow the core textbook (Luís Cabral's Introduction to Industrial Organization) closely and many of the tutorial exercises below are taken (some in a modified form) from this textbook. The lecture notes contain gaps which can be filled in while watching the accompanying videos (which were created for students in 2020/21 as teaching moved online because of COVID-19).
Parts of the lecture notes follow the core textbook (Luís Cabral's Introduction to Industrial Organization) closely and many of the tutorial exercises below are taken (some in a modified form) from this textbook. The lecture notes contain gaps which can be filled in while watching the accompanying videos (which were created for students in 2020/21 as teaching moved online because of COVID-19).
Tutorials
1. Price Discrimination
|
Videos
Video playlists for each of the topics covered in the lectures can be found on my YouTube channel here. Each video title specifies the sections of the lectures notes covered in the video. Links to individual playlists are provided below: |